Annual reports can be very boring tomes, but they're also a great opportunity for companies to put a best face forward, and to be human. When I see annual reports that are well designed and interesting, I save them as style reference. One such publication is the 1983 annual report for Potlatch, a lumber company that made $40.5 million in 1982.
Jonson Pedersen Hinrichs & Shakery used a montage of photos and illustrations to present the history of Potlatch and lumberjacks. It's a look that's particularly engaging and an excellent way to present facts.
Did you ever wonder about those famous lumberjack breakfasts? The report says that, "A 10-12 hour day in the woods demanded a lot of energy. Just to keep up their strength, early day loggers consumed about 9,000 calories a day."
