As I mention in my sidebar page on the evolution of corporate identity, the longer one collects trade cards and related antique advertising, the more one sees that contemporary advertising gimmicks were first done long, long ago. Today's posting is a case in point.
You've probably watched television and seen the screen filled with a list of selling points. Then to your surprise, a car drives right through the statement! It's tiring after the 40th viewing, but that same gimmick was used with great charm more than a 100 years ago.
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