Victorian Metamorphic Cards

Metamorphic cards were popular in the later part of the 19th century, but are rarer finds for today's advertising collector. They were folded to show a before view . . .

. . . and then opened to reveal a surprise ending. 

Buckingham's Dye must have been a popular brand because it's the most common of the Victorian metamorphic cards. Before, and . . .

. . . after!

And don't we suppose that it was very, very dark? The back of the Buckingham card promotes another hair product, Vegetable Sicilian Hair Renewer. Its makes for some interesting reading:

Does it do anything for sore feet or ulcers?
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