Creating a Fun Logo

Over the course of my career as a graphic designer, I've designed many logos, including one for a Presidential event. But invariably it's been the smaller, locally based logos that have provided the most pleasure and satisfaction.

I was once asked to design a logo for a small enterprise that made decals for model car racing enthusiasts. The owner owned a dachshund and wanted a racing dachshund to be the logo.

I immediately thought of the one famous logo with a racing dog — the Greyhound Bus logo — and I set about turning a greyhound into a dachshund. Here was the result:

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